Pure Niche


Our Mission is to educate a multitude about natural ingredients that creates alluring products that ensures all skin types feel radiant.

Founded in 2014 in Houston, Texas by Ashley Giles, Pure Niche is positioning as a global beauty brand built on making people feel so good – face, body, mind and soul. Pure Niche seeks to make a positive difference in the world by offering 100% Natural high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainable. The Pure Niche pioneered the philosophy that business can be a force for good when God places it in you to do.